About Arêt

Arêt Basewear is growing up! We're now Têra Kaia.

That's right, on April 1st 2019 we changed our name to Têra Kaia. You can read the full story in our Letter From The Founders and read more about our brand here:

About Têra Kaia

Proudly created in Southern California, Arêt Basewear is designed to contour and elevate the strong, dynamic woman.

Arêt Basewear - Our vision is to provide positive leadership for women in the outdoor industry.

Our Vision

Your passion for the great outdoors is limitless. Your basewear should be too. We've designed the ultimate basewear that hugs your every sculpted curve and elevates your movement. Arêt seeks to inspire every woman to be strong, daring and most importantly to celebrate their eccentricities. Accent your individuality with minimal basewear that contrasts an ethereal feel with a grounded look. Our versatile Basewear is with you: wave crests to mountain tops, wherever adventure takes you.

Arêt Basewear - Our vision of beauty is women who are strong, confident and uniquely themselves.

Sustainability & Ethics

At Arêt we believe in shaping the outdoor industry by making ethical decisions, and laying the groundwork for a brighter tomorrow. This intention is realized in both our process, and our brand. Our message to the public is spoken in the voice of the authentic outdoorswoman, honoring her strength and determination. In operations we make environmentally conscious choices at every opportunity possible, to continue our drive to leave smaller ecological footprints.

  • Re-shaping the traditional idea of beauty with genuine models who share our passion for the outdoors
  • Lessening our footprint with recyclable and biodegradable packaging
  • Supporting the economy with local production and fair wages

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Interviews

Hear what we have to say!

Arêt Basewear: Intimates for the Outdoors

www.thechillyogi.com | Interview by Kendall Wood


Beacons of Badassery: Bridget, Lauren & Olivia of Arêt Basewear

www.camerasandcarabiners.com | Interview by Kate Sedrowski

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Press & Inquiries

Are you a promoter, blogger or simply interested in working with Arêt Basewear? Visit our Brand Guidelines for a detailed guide, and downloadable assets for representing our brand in the public space.

Our Brand Guidelines