Têra Kaia Brand Guidelines

Thank you for your interest in our brand! Têra Kaia (formerly Arêt Basewear) is a women-owned and run company from San Diego, CA. If you'd like to read more about our name change, you can read the full story in this letter from our founders. Below are the guidelines for how to best represent our brand. Please download our Press Kit to access our logo files for any promotional opportunities. 

Download our Press Kit

Our Logo Marks 

Têra Kaia Basewear Logo

Têra Kaia Logo Mark
Têra Kaia Logo Mark
Têra Kaia Logo Mark

How To Type Têra

Our brand name uses a special e with a circumflex accent. Below are some short cuts to creating that special character. Please make sure to always include the accented character. If you are having trouble doing so, please copy and paste the word Têra.

Copy/Paste: ê / Ê

On a Mac: T - opt+i - E - R - A

On a PC: Press Num Lock - Press and Hold Alt - Type 1-3-6 - Release Alt

HTML: &-#-2-3-4-; / &-e-c-i-r-c;

Our Vision

"To inspire through originality, connect through experience, and adapt towards a sustainable future"

Têra Mara. Our brand's vision is to inspire through originality, connect through experience, and adapt towards a sustainable future.