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Têra Kaia Brand Guidelines
Thank you for your interest in our brand! Têra Kaia (formerly Arêt Basewear) is a women-owned and run company from San Diego, CA. If you'd like to read more about our name change, you can read the full story in this letter from our founders. Below are the guidelines for how to best represent our brand. Please download our Press Kit to access our logo files for any promotional opportunities.
Our Logo Marks
How To Type Têra
Our brand name uses a special e with a circumflex accent. Below are some short cuts to creating that special character. Please make sure to always include the accented character. If you are having trouble doing so, please copy and paste the word Têra.
Copy/Paste: ê / Ê
On a Mac: T - opt+i - E - R - A
On a PC: Press Num Lock - Press and Hold Alt - Type 1-3-6 - Release Alt
HTML: &-#-2-3-4-; / &-e-c-i-r-c;
Our Vision
"To inspire through originality, connect through experience, and adapt towards a sustainable future"
