Time Capsule

Arêt Basewear is growing up. Introducing Têra Kaia. A letter from the founders. Remember back in 2016 when we launched our little baby brand Arêt Basewear? We do too. Well, it's been quite a ride. Our first two years in business we learned how to get scrappy. We made something new. Something amazing. Something that really got people's attention: basewear. In these two years, we accomplished a lot, with very little. Our team learned how to wear lots of hats. We learned how to be flexible, how to pivot on a dime. We learned lots of lessons the hard way, and our joke...

Can you guess which cadet is which? Neither can we! This lovely photo was taken in Joshua Tree by Jen Gold Enter the TERRIBLE TWOS! This year was full of ups and downs, break-throughs and let-downs. Turns out running a small business is flippin' hard - but we're not the type to back away from a challenge. From the ongoing journey to source a sustainable fabric to getting a crash course in how to scale a business the Arêt team discovered as always that we're #bettertogether! Read on to see what we've been up to this past year: The TOURA #basewear top...

Wow, time flies when you're having fun! As 2017 comes to an end, we at Arêt Basewear have been reflecting back on how magical this first year has been. We gathered as much denim as we could find and donned our Canadian Tuxedos to ring in the new year like it was 1999! From our very first launch party to being featured in Outside magazine, this year was full of new faces, exciting opportunities, and fun adventures. As a show of gratitude to our customers, ambassadors, and business partners, we wanted to share some of our 2017 highlights! The TOURA is...